Kindred Bloom Baby Shampoo & Body Wash
Born from a label we couldn't trust.
When our youngest reacted to a conventional baby wash, I turned the bottle over and read the ingredient list for the first time. What I found stopped me cold. That moment became Kindred Naturals — and this wash was the first thing we made.
Kindred Bloom is a plant-powered 2-in-1 shampoo and body wash formulated for babies, toddlers, and anyone with skin that deserves better. The star ingredient is soapwort — a botanical cleanser used for centuries that creates a gentle, conditioning lather without the stripping harshness of synthetic sulfates.
No fragrance. No parabens. No guessing.
What makes it different
Soapwort as the cleanser — a plant-derived alternative to sulfates that cleans without disrupting your baby's natural moisture barrier
Free from synthetic fragrance — one of the most common hidden irritants in "natural" baby products
Sulfate-free, paraben-free, dye-free — no ingredients you'd have to Google
Tear-aware formula — gentle enough for bath time without the drama
EU Cosmetic Regulation compliant — held to a stricter safety standard than US requirements
Safe from day one — appropriate for newborns through school age
Our Promise
If you’re not completely happy, reach out to us and we’ll make it right.
Reliable shipping