When we became parents, we did what so many of us do — reached for the “gentle,” “hypoallergenic,” “for sensitive skin” baby washes that lined the shelves.

But instead of comfort, our babies’ skin reacted with hives and painful blisters.

We felt helpless and frustrated — how could something made for babies cause this much harm?

That experience became our wake-up call.

We started researching every ingredient, uncovering how even products labeled safe can contain harsh surfactants and synthetic fillers.

Our search for something better led us to soapwort — a centuries-old plant once used to wash babies and fine fabrics for its naturally mild cleansing properties. It became the foundation for what we now call Kindred Naturals: botanical care born from real experience and deep love.