{"title":"Our Essentials","description":null,"products":[{"product_id":"kindred-bloom-baby-shampoo-baby-wash","title":"Kindred Bloom Baby Shampoo \u0026 Body Wash","description":"\u003cdiv\u003e\n\u003ch3\u003eBorn from a Label We Couldn't Trust\u003c\/h3\u003e\n\u003cp\u003eWhen our youngest reacted to a conventional baby wash, we turned the bottle over and read the ingredient list for the first time. What we found — sodium lauryl sulfate, synthetic fragrance, preservatives we couldn't pronounce — sent us searching for something better. That search led us to \u003cstrong\u003eKindred Bloom\u003c\/strong\u003e: a plant-powered 2-in-1 shampoo and body wash built around \u003cem\u003esoapwort\u003c\/em\u003e, a botanical cleanser used to wash delicate fabrics and sensitive skin for centuries.\u003c\/p\u003e\n\u003ch3\u003eWhy Is Soapwort Better Than SLS?\u003c\/h3\u003e\n\u003cp\u003eMost baby washes — even many marketed as \"gentle\" — use sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES) as their primary surfactant. These detergent-grade cleansers can strip the skin's natural moisture barrier, and research has raised questions about their role in skin irritation, particularly on \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23652877\/\" target=\"_blank\"\u003einfant skin that is structurally thinner\u003c\/a\u003e than adult skin and still developing its barrier function.\u003c\/p\u003e\n\u003cp\u003eSoapwort (\u003cem\u003eSaponaria officinalis\u003c\/em\u003e) creates a gentle lather from natural saponins — plant compounds that lift away dirt and oil without disrupting the skin's protective barrier. It has been used in traditional herbalism for centuries precisely because of its mildness on delicate materials.\u003c\/p\u003e\n\u003ch3\u003eWhat's Actually in Kindred Bloom?\u003c\/h3\u003e\n\u003cp\u003eWe list every ingredient and explain why it's here. No hidden \"fragrance.\" No filler.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoapwort Extract (\u003cem\u003eSaponaria officinalis\u003c\/em\u003e)\u003c\/strong\u003e — plant-derived surfactant; our SLS alternative\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Leaf Juice\u003c\/strong\u003e — soothing, hydrating base; calms reactive skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalendula Flower Extract\u003c\/strong\u003e — anti-inflammatory botanical; traditionally used for sensitive newborn skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Flower Extract\u003c\/strong\u003e — calms irritation; supports skin barrier recovery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — antioxidant; protects and conditions skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Coconut Oil\u003c\/strong\u003e — lightweight moisturizer; helps prevent post-bath dryness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin (Plant-Derived)\u003c\/strong\u003e — humectant; draws moisture into skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e — soothes and softens; supports skin repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree from:\u003c\/strong\u003e Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), parabens, phthalates, synthetic fragrance, artificial dyes, mineral oil, formaldehyde-releasing preservatives.\u003c\/p\u003e\n\u003cp\u003e✓ EU Cosmetic Regulation compliant  |  ✓ Dermatologist tested  |  ✓ Safe from newborn  |  ✓ 2,000+ families served\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet skin or hair. Gently work into a lather, then rinse thoroughly. Safe for daily use. Suitable for babies, toddlers, and children with sensitive or eczema-prone skin.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs Kindred Bloom safe for newborns?\u003c\/h3\u003e\n\u003cp\u003eYes. Kindred Bloom is formulated without any ingredients flagged by the EU Cosmetics Regulation and has been dermatologist tested. It is safe for use from birth.\u003c\/p\u003e\n\u003ch3\u003eWhat is soapwort, and why use it instead of SLS?\u003c\/h3\u003e\n\u003cp\u003eSoapwort (\u003cem\u003eSaponaria officinalis\u003c\/em\u003e) is a flowering plant that contains natural saponins — compounds that produce a gentle lather and cleanse without stripping the skin's natural oils. Unlike SLS, soapwort does not disrupt the skin's moisture barrier, making it a better fit for delicate infant and toddler skin.\u003c\/p\u003e\n\u003ch3\u003eIs this formula tear-free?\u003c\/h3\u003e\n\u003cp\u003eKindred Bloom is formulated with a gentle, pH-balanced base designed to minimize eye irritation. The absence of harsh sulfates significantly reduces the risk of stinging compared to conventional baby washes.\u003c\/p\u003e\n\u003ch3\u003eCan I use this on my child's eczema-prone skin?\u003c\/h3\u003e\n\u003cp\u003eMany parents in our community use Kindred Bloom for children with eczema and report positive results. The formula is free from known irritants (sulfates, synthetic fragrance, dyes) and contains soothing botanicals like calendula and chamomile. If your child has a diagnosed skin condition, consult your pediatrician before introducing any new product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kindred Naturals","offers":[{"title":"Default Title","offer_id":44410651672713,"sku":"KN-BLOOM-250","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6506\/7913\/files\/gentle-baby-wash-for-senstive-skin.png?v=1773424817"},{"product_id":"the-nightly-reset-magnesium-body-cream","title":"The Nightly Reset — Restorative Magnesium Body Cream","description":"\u003cdiv\u003e\n  \u003cp\u003eYou carry the day for everyone else. This is your moment to reset.\u003c\/p\u003e\n  \u003cp\u003eThe Nightly Reset is a rich, restorative magnesium body cream formulated for the moments that matter most — the quiet wind-down after a full day of parenting. It delivers \u003cstrong\u003emagnesium chloride\u003c\/strong\u003e transdermally (absorbed through the skin) alongside deeply nourishing butters and calming botanical extracts that leave skin soft without feeling greasy.\u003c\/p\u003e\n\n  \u003ch2\u003eWhy Does Magnesium Matter for Sleep and Relaxation?\u003c\/h2\u003e\n  \u003cp\u003eMagnesium is one of the most essential minerals in the body, involved in over \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/15637215\/\" target=\"_blank\"\u003e300 enzymatic reactions\u003c\/a\u003e, including those that regulate sleep, muscle relaxation, and nervous system function. It supports the production of GABA, the calming neurotransmitter that helps the brain transition into sleep. Yet research suggests that nearly \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4549665\/\" target=\"_blank\"\u003ehalf of Americans consume less than the recommended daily amount\u003c\/a\u003e — and stress, poor diet, and busy parenting schedules deplete it further.\u003c\/p\u003e\n\n  \u003ch2\u003eCan Magnesium Really Be Absorbed Through Skin?\u003c\/h2\u003e\n  \u003cp\u003eResearch on transdermal magnesium absorption is ongoing. A \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/28788060\/\" target=\"_blank\"\u003e2017 study published in PLOS ONE\u003c\/a\u003e found measurable increases in serum magnesium levels following topical application. Topical delivery bypasses the digestive system, which can make it particularly useful for young children and individuals with gastrointestinal sensitivity to oral supplements.\u003c\/p\u003e\n\n  \u003ch2\u003eWhat's Actually in The Nightly Reset?\u003c\/h2\u003e\n  \u003cp\u003eEvery ingredient has a purpose. Here's what's in it and why.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMagnesium Chloride (USP Grade)\u003c\/strong\u003e — the active mineral; chloride form selected for transdermal bioavailability\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrganic Shea Butter (Unrefined)\u003c\/strong\u003e — clinically moisturizing; rich in fatty acids that reinforce the skin barrier\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eKokum Butter\u003c\/strong\u003e — lightweight, non-comedogenic; absorbs quickly without greasiness\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLavender Essential Oil\u003c\/strong\u003e — calming aromatherapeutic benefit; supports relaxation at bedtime\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eChamomile Extract\u003c\/strong\u003e — anti-inflammatory; soothes dry or irritated skin\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — antioxidant protection; extends shelf life naturally\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGlycerin (Plant-Derived)\u003c\/strong\u003e — humectant; draws moisture into the skin\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAloe Vera Leaf Juice\u003c\/strong\u003e — soothing hydration base\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003e\u003cstrong\u003eFree from:\u003c\/strong\u003e Parabens, synthetic fragrance, mineral oil, phthalates, sulfates, artificial dyes.\u003c\/p\u003e\n  \u003cp\u003e✓ Safe for babies \u0026amp; adults  |  ✓ Non-greasy formula  |  ✓ Dermatologist tested  |  ✓ Family-sized value\u003c\/p\u003e\n\n  \u003ch2\u003eHow to Use\u003c\/h2\u003e\n  \u003cp\u003eApply generously to clean skin after a bath or shower. Massage into areas of tension — shoulders, legs, the soles of your feet. For babies, apply to the bottoms of the feet, the back, and the legs as part of a calming bedtime massage. Use nightly for best results.\u003c\/p\u003e\n\n  \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n  \u003ch3\u003eIs magnesium lotion safe for babies?\u003c\/h3\u003e\n  \u003cp\u003eYes, when used as directed. The Nightly Reset uses USP-grade magnesium chloride in a concentration appropriate for topical use on children. Many parents apply it to the soles of babies' feet or use it during a calming bedtime massage. As with any new product, patch-test first and consult your pediatrician if you have questions.\u003c\/p\u003e\n\n  \u003ch3\u003eHow long does it take to notice a difference?\u003c\/h3\u003e\n  \u003cp\u003eMost users report noticeable changes in sleep quality and muscle relaxation within 1–2 weeks of consistent nightly use. Individual results vary based on baseline magnesium levels, diet, and sleep environment.\u003c\/p\u003e\n\n  \u003ch3\u003eIs transdermal magnesium as effective as oral supplements?\u003c\/h3\u003e\n  \u003cp\u003eResearch is ongoing. A 2017 PLOS ONE study found measurable increases in serum magnesium after topical application. Transdermal delivery bypasses the digestive system, which makes it particularly useful for children or individuals with gastrointestinal sensitivity. It works best as a complement to a magnesium-rich diet, not a replacement.\u003c\/p\u003e\n\n  \u003ch3\u003eWhat type of magnesium is used in this lotion?\u003c\/h3\u003e\n  \u003cp\u003eThe Nightly Reset uses USP-grade magnesium chloride, selected for its high transdermal bioavailability. Magnesium chloride is one of the most commonly used forms in topical applications for this reason.\u003c\/p\u003e\n\n  \u003ch3\u003eCan I use this every night?\u003c\/h3\u003e\n  \u003cp\u003eYes. The Nightly Reset is formulated for daily use as part of an evening wind-down routine, for both parents and children.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is magnesium lotion safe for babies?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, when used as directed. The Nightly Reset uses USP-grade magnesium chloride in a concentration appropriate for topical use on children. Many parents apply it to the soles of babies feet or use it during a calming bedtime massage.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does it take to notice a difference with magnesium lotion?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Most users report noticeable changes in sleep quality and muscle relaxation within 1 to 2 weeks of consistent nightly use. Individual results vary based on baseline magnesium levels, diet, and sleep environment.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is transdermal magnesium as effective as oral supplements?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Research is ongoing. A 2017 PLOS ONE study found measurable increases in serum magnesium after topical application. Transdermal delivery bypasses the digestive system, which makes it particularly useful for children or individuals with gastrointestinal sensitivity.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What type of magnesium is in The Nightly Reset?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The Nightly Reset uses USP-grade magnesium chloride, selected for its high transdermal bioavailability. Magnesium chloride is one of the most commonly used forms in topical applications.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use magnesium lotion every night?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. The Nightly Reset is formulated for daily use as part of an evening wind-down routine, for both parents and children.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Kindred Naturals","offers":[{"title":"Default Title","offer_id":45369363726473,"sku":"KN-RESET-200","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6506\/7913\/files\/6D731D6A-39BB-4B43-BA77-B9D3E35CE13B.png?v=1780334358"},{"product_id":"the-pure-calm-bundle","title":"The Bath \u0026 Wind-Down Bundle","description":"\u003cp\u003e\u003cstrong\u003eBath time to bedtime, made simple.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Bath \u0026amp; Wind-Down Bundle pairs our two family favorites into one calm evening routine. Start with \u003cstrong\u003eKindred Bloom\u003c\/strong\u003e, a gentle, plant-powered shampoo and body wash made with soapwort instead of harsh sulfates. Then finish with \u003cstrong\u003eThe Nightly Reset\u003c\/strong\u003e, a rich magnesium body cream with shea butter, lavender and chamomile that turns lotion time into a cozy wind-down ritual for little ones and grown-ups alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 Kindred Bloom Baby Shampoo \u0026amp; Body Wash (250 ml)\u003c\/li\u003e\n\u003cli\u003e1 The Nightly Reset Restorative Magnesium Body Cream (250 ml)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy families love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClean, thoughtfully chosen ingredients, with no SLS, parabens, phthalates or synthetic fragrance\u003c\/li\u003e\n\u003cli\u003eGentle enough for the whole family, from newborns to grown-ups\u003c\/li\u003e\n\u003cli\u003eSave $15 compared to buying separately\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kindred Naturals","offers":[{"title":"Default Title","offer_id":46686598824073,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6506\/7913\/files\/Final_Image.jpg?v=1793582448"}],"url":"https:\/\/shopkindrednaturals.com\/collections\/our-essentials.oembed","provider":"Kindred Naturals","version":"1.0","type":"link"}